Strategy

Iittala Group Strategic goals
Maintaining the company’s strong Scandinavian design heritage and constantly developing new, attractive and exciting products lies at the heart of the strategy of the Iittala Group. Improved profitability and steady longterm growth are the key strategic targets of the Iittala Group.

Improved profitability
Constantly improving profitability is Iittala Group’s single most important target. We will continue to further hone our good performance in this field. Improved steady profitability will be achieved by cementing our market leadership in our home markets and by further developing our business processes and industrial structures.

Steady longterm growth
Growth on our domestic markets will be driven by our entire sales and distribution network. The Iittala brand and the Iittala shop concept will drive Iittala’s growth internationally. We want to make Iittala shops the most exciting and efficient in the industry. Steady and sustainable growth will be achieved through our own shops by increasing direct consumer sales and international expansion.